'THAT FEELING' INFLUENCER CAMPAIGN LANDS PRESTIGIOUS AWARD

AkzoNobel took first place in the Influencer Marketing category for its year long campaign featuring some of the boating world’s leading online personalities.

‘That Feeling’ featured contributions from Lisa Blair, Martine Grael, Kahena Kunzaall, Monique Richter, Riley Whitelum, Elayna Carausu, Jason Marshall, Janaye MacDonald, Curtis Jazwiecki, Kate Gladieux and Katie C. Sawyer.

These high profile industry influencers all celebrated the feeling of being on the water. From the splash of the waves to the smell of sunny days, the perfect day out on the water is why people fall in love with boating, and it’s ‘That Feeling’ the campaign aimed to capture.

That feeling paired with the pride that comes with maintaining their boats played out on various channels and across four peaks in the calendar year, in different parts of the globe.

Watch the promo video for ‘That Feeling’:

Matt Anzardo, Global Marketing Segment Manager for AkzoNobel’s Yacht team, says: “This ambitious piece of brand storytelling perfectly captured the emotions associated with the moments of being a boat owner as well as the global reach of our brand as the sector leaders in the yacht coatings industry.”

“We painstakingly selected the right industry influencers to engage and inspire our customers and boating enthusiasts worldwide with their authentic experiences of ‘That Feeling’.”

“We hoped we’d created something special with this group and we thank the Marine Marketers of America for recognizing this effort.”

The prizes were handed out at a ceremony held as part of the 2024 Discover Boating Miami International Boat Show.

Neptune’s Co-Chair said, “Congratulations to our Influencer Collaboration Award winner AkzoNobel on this wonderful acknowledgement from your industry peers. This campaign was described as very comprehensive, achieving incredible results with a diverse set of influencers to reach a broader audience. The campaign's clever theme fostered an emotional connection to water and boating, leveraging industry entertainers effectively. AkzoNobel was specifically acknowledged for harnessing the influence of respected individuals to convey the pride and passion of the boating experience.”

Thanks to the AkzoNobel team for raising the bar in this category. I look forward to seeing what 2024 holds!

Image Credit: Vandachrome

Check out the curated playlist from the “That Feeling” campaign: